Blog
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Apple’s “Think Different”: The Ad Without a Single Apple Product In It
No computer, no price, no product shot. Just Richard Dreyfuss reading a tribute to misfits over black-and-white footage of Einstein and Gandhi. How Apple’s 1997 comeback ad sold a worldview instead of a machine.
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Budweiser’s “Whassup?!”: The Ad That Predicted How the Internet Would Talk
A DDB Chicago copywriter stumbled on an amateur short film and turned it into Budweiser’s Whassup?! campaign almost unchanged. The story of the ad that made an entire country shout back at their TVs.
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Dove’s Real Beauty Sketches: The FBI Sketch Artist Who Made 114 Million People Cry
An FBI-trained forensic artist drew women twice — once from their own description, once from a stranger’s — and the difference between the two sketches became the most-watched ad film of its time. The story behind Dove’s Real Beauty Sketches.
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Old Spice’s “The Man Your Man Could Smell Like”: How One Ad Doubled Sales in a Single Take
How a single insight about who actually buys body wash — and one uncut 33-second take — turned Old Spice from your grandfather’s brand into the fastest-growing ad campaign YouTube had ever seen.
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Apple’s 1984 Super Bowl Ad: The Commercial That Changed Advertising Forever
Apple’s “1984” commercial aired only once, during the third quarter of Super Bowl XVIII on January 22, 1984. Directed by Ridley Scott, fresh off Blade Runner, the 60-second spot cost roughly $500,000 to produce and never once showed the product it was selling: the Macintosh computer. The ad tells the story of a totalitarian society,…